THE MAKING OF CIBO
Updated: Oct 10
let's take a look at the journey that CIBO, my final year graduation project went through.
incase you need a little backstory, "CIBO; YOUR MEAL PREP PARTNER" was my graduation project i presented for uni in May of 2023. CIBO is a full-service solution that provides you with pre-measured, pre-cut and "pre-ready" raw ingredients for recipes that make your life easier. This project involved the entire branding for this fictitious company, and the brand-building from scratch.
this is a journal entry of some of the behind-the-scenes photos of the process of bringing CIBO to life.
started from the bottom,
a little experiment before the project began - trying to
recreate the CIBO logo for my ceramics class
a another experiment - exploring a
3D model of the (then initial packaging)
the very first die-cuts that led to the final packaging - my initial design was inspired by a lunchbox shape. i later adopted a shape inspired by a grocery bag which fit the vibes of my project much better
the final packaging!
i also made some stickers with the illustrations that came out of CIBO to hand out
to the people who walked by my stall. also yes, i did cut them all out by hand.
some people also got these "NESSART16 Samplers", which was a little package I put together
containing my resume, the CIBO illustration memoir, an art print, some stickers and my business card
the illustration memoir i put together - immediately after i got them printed. this felt really special.
another incredible moment - my project brand manual, fresh off the printer.
some test prints ~
getting a laser cut acrylic logo done - this process was so interesting to watch!
photography exploration for the ad campaigns - i wanted to recreate
a simple kitchen scene at home that featured CIBO in use
the picture that came from the set-up
this is the idea i had initially - the fact that sundays can
be reserved for kitchen dance parties; and CIBO would take care of the meals
the other idea - a version of this one made it to the final display
getting some sunboard displays printed - these were so huge!
my initial idea for my stall design - apart from a few things, i was really able to bring my vision to life
the night before the final show - hours and hours of setting up
is masking tape my best friend???
we were making a placeholder for the display boards here to see what they looked like in action
the final set up
and we're done :)
the and that's me! and yes, i matched my outfit to my stall colours for all the days we were set up.
and then we got to here.
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